Archive for the ‘Search Engine Marketing with Blogs’ Category

By Joe Balestrino 
Blogs are fast becoming the SEO tool of choice by many
webmasters. Why? Content. Search engines love content. The more content your
blog can provide on a steady basis, the better your ability to increase traffic.
Blogs are easy to start and anyone can for more effective SEO

What content do you place in your blog? You can
place any useful information or articles about your product or service. If, for
example, you are a wedding planner, you should write about tips future brides
may not be aware of in relation to planning their wedding. You might talk about
wedding scams, catering faux pas, honeymoon hotspots etc… Let the readers know
you have something more to offer then just a simple service. People who feel
comfortable about a person or organization are far more likely to buy from them.
Let your readers know who you are and what you are capable of doing for

Now that you have your content, you need to get it into
the reader’s hands. The advantage of using a blog is that you can syndicate your
content. Rich Site Summary or RSS is a format used to syndicate your content
instantly. In other words, people can have your content posted on their web site
or sent to their email. Most blog sites will give you your own special URL to
submit to sites that syndicate content. These sites will then contact your URL
for the content. The more you update your site the more your site will be
indexed or PINGED by RSS feeds. To help ensure your RSS feed is being indexed,
enter the RSS tag into the <> of your site. Just enter your site title and
the URL with your special URL for RSS. This and other tags can be used in most
blogs. Take advantage of them.

Creating a blog will
allow your content to be syndicated which in turn will increase traffic to your
web site as well as build your link popularity through RSS and blog directories.
This will give you and your products or services recognition. The knowledge and
personal insights that you share will help build your business and your customer
relations. The RSS feeds and blog directories will also help build your page
rank on search engines. Blogs have all the ingredients to be one of the best
free advertising tools the Internet has to offer. Why aren’t you taking

Visit Joe’s blog at
You can also visit his other web sites and for more
information on SEO and to try out his services.